1. Introduction

Sunnyside Medical Pharmacy (“Sunnyside,” “we,” “our,” or “us”) is committed to protecting the privacy and confidentiality of our patients, customers, and website visitors. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, use our pharmacy services, or communicate with us by phone, email, or text message.

As an Ontario pharmacy, we handle personal health information in accordance with applicable privacy legislation, including Ontario’s Personal Health Information Protection Act, 2004 (PHIPA), where applicable.

2. Information We Collect

Depending on the services you use, we may collect the following information:

• Personal information: Name, date of birth, mailing address, telephone number, email address, and other contact details.

• Health information: Prescription details, medication history, allergies, health conditions, medication counselling information, and other information required to provide pharmacy services.

• Communication preferences: Your consent to receive text messages, refill reminders, prescription notifications, and other communications.

• Website information: Information such as browser type, device information, website usage data, and information submitted through website forms, where applicable.

We collect only the information reasonably necessary for the purposes identified in this policy or as otherwise permitted or required by law.

3. How We Use Your Information

We may use your information to:

• Process, dispense, prepare, and manage prescriptions.

• Provide medication counselling, pharmacy services, and patient care.

• Notify you when prescriptions or pharmacy orders are ready for pickup.

• Send prescription refill reminders and service-related updates.

• Respond to questions, requests, and customer service inquiries.

• Coordinate care with prescribers, healthcare providers, insurers, and authorized representatives where permitted.

• Maintain pharmacy records and meet legal, regulatory, billing, and professional obligations.

• Improve our services and website, where applicable and permitted.

We do not use personal health information for unrelated purposes without appropriate authorization or another lawful basis.

4. Text Messages and SMS Communications

If you provide your mobile phone number and consent to receive text messages, Sunnyside Medical Pharmacy may send messages relating to pharmacy services, including prescription-ready notifications, refill reminders, order updates, and responses to your inquiries.

Message frequency varies depending on your pharmacy needs and interactions with us. Standard message and data rates may apply according to your wireless carrier and mobile plan.

You may opt out of text messages at any time by replying STOP. For assistance, reply HELP or contact our pharmacy directly.

Opting out of text messages will not affect your ability to receive pharmacy services. We may still contact you through other appropriate channels when necessary for your care or as permitted or required by law.

Please avoid sending sensitive medical information through ordinary text messages unless we have advised you that the communication method is appropriate. Text messages may be visible on your device's lock screen or accessible to others who can access your phone.

5. Consent and Disclosure of Information

We collect, use, and disclose personal health information with consent where required, or as otherwise authorized or required by applicable law.

Information may be shared, where appropriate and legally permitted, with:

• Healthcare providers involved in your care.

• Authorized caregivers, substitute decision-makers, or representatives.

• Prescription benefit administrators, insurers, and government healthcare programs for claims processing and reimbursement.

• Pharmacy software providers, secure communication providers, website hosting providers, and other service providers acting on our behalf.

• Regulatory authorities or other parties when disclosure is required or permitted by law.

We take reasonable steps to ensure that service providers handle information appropriately and only for authorized purposes.

We do not sell personal health information or sell your personal information to advertisers.

6. Safeguarding Your Information

Sunnyside Medical Pharmacy uses reasonable administrative, physical, and technical safeguards designed to protect personal information against unauthorized access, use, disclosure, loss, or alteration.

Access to personal health information is limited to authorized individuals who require it for their duties. We maintain pharmacy records and handle information in accordance with applicable legal and professional requirements.

No method of electronic transmission or storage can be guaranteed to be completely secure.

7. Retention of Information

We retain personal information and pharmacy records for the periods required by applicable laws, regulations, professional standards, and legitimate operational needs. When information is no longer required, it is securely destroyed, erased, or de-identified as appropriate and permitted by law.

8. Your Privacy Rights

Subject to applicable legal requirements and exceptions, you may have the right to:

• Request access to your personal health information.

• Request corrections to records that are inaccurate or incomplete.

• Ask questions about how your information is collected, used, or disclosed.

• Withdraw consent for certain uses or disclosures where permitted.

• Raise a concern or make a privacy complaint.

Requests may be submitted to our pharmacy using the contact information below. We may need to verify your identity before processing a request.

9. Website Links and Third-Party Services

Our website may contain links to external websites or use third-party services. Those websites and services may have their own privacy policies and practices. Sunnyside Medical Pharmacy is not responsible for the privacy practices of independent third-party websites.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. The revised version will be posted on our website with an updated effective or revision date.